But, what´s going on in London?
Tuesday, January 31, 2006
  The day the milk bottle changed
Some days the world just changes.
There are some days when you wake up and the world around you seems different. Your entire systems of beliefs and values looks peculiar, weird, dissimilar. You can indeed see yourself in the mirror, but what comes back is not as the last time you saw it. Big changes, changes that shake your existence on this planet.

Like when your supermarket changes the milk bottle.


On the left, the new sticker and top. On the right, the old one. Notice the slightly different green, and the different text

Those little changes slip unnoticed into our everyday life. Like inconspicous bits of evolution that never look back, not for a second. Like our very own body growing and changing along.
A sticker here, a new, slightly different, shade of green there. Even the text has changed. My milk is neither pasteurised nor homogenised anymore. It has become fresh, anyway.


The label now goes all the way round the bottle. And the bottom of the bottle is flat.

I find those little changes quite enlightening. They really do spread beyond the milk container itself. Little warnings hidden in our everyday landscape.


But what I long, what I really do miss are those little words on the side of the bottle. "Four Pints", "Easy Pour". They are gone in the new bottle. Little printed words giving advice, like a compass pointing the right course.


EASY POUR, FOUR PINTS


Back in May 2005 I was already enlightened by the milk bottle. In fact, that's one of my favourite posts.
 
Comments:
Está claro publicidad de "tesco" :-)

Un saludo desde la nieve.
 
¡Tío! que nos han cambiado la botella de la leche, así sin avisar. De la noche a la mañana!!! ...terribles cambios en la vida ;) ...bueno, eso y que tengo trabajo...terribles cambios en la vida...
Jo, nieve, qué envidia. Bueno, yo en navidades tuve una buena ración...
Saludos desde Londoncity
 
"Todo cesar es muerte, y ella es nuestra
Si es que cesa en nosotros. Ese arbusto
Fenece, y va con él
Gran parte de mi vida.
En todo lo mirado quedé en parte.
Con todo cuanto vi, si pasa, paso.
Ni distingue el recuerdo
Lo visto de lo sido".

Fernando Pessoa
 
Lo que más me intriga de este tipo de cambios es... qué pretenden conseguir? Piensan vender más botellas por eso? Qué opina Mr. Proper de todo esto? (que ahora se llama Don Limpio ;-)
 
Ya...pero bueno, fijo que les sale el doble de barata y es mucho más "ecológica" y así va el mundo.
Todo cambia...como los ríos que van a dar a la mar...
 
La del Morrisons también la han redecorado este año, jajajaja. Muy bueno, creí que era yo la única que se daba cuenta :D
 
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