The day the milk bottle changed

Some days the world just changes.
There are some days when you wake up and the world around you seems different. Your entire systems of beliefs and values looks peculiar, weird, dissimilar. You can indeed see yourself in the mirror, but what comes back is not as the last time you saw it. Big changes, changes that shake your existence on this planet.

Like when your supermarket changes the milk bottle.


On the left, the new sticker and top. On the right, the old one. Notice the slightly different green, and the different text

Those little changes slip unnoticed into our everyday life. Like inconspicous bits of evolution that never look back, not for a second. Like our very own body growing and changing along.
A sticker here, a new, slightly different, shade of green there. Even the text has changed. My milk is neither pasteurised nor homogenised anymore. It has become fresh, anyway.


The label now goes all the way round the bottle. And the bottom of the bottle is flat.

I find those little changes quite enlightening. They really do spread beyond the milk container itself. Little warnings hidden in our everyday landscape.


But what I long, what I really do miss are those little words on the side of the bottle. "Four Pints", "Easy Pour". They are gone in the new bottle. Little printed words giving advice, like a compass pointing the right course.


EASY POUR, FOUR PINTS


Back in May 2005 I was already enlightened by the milk bottle. In fact, that's one of my favourite posts.  ¶ 11:39